We’ve reached the midpoint of the year, and the public affairs calendar is quieting down; most state legislative sessions have concluded, Congress is approaching the August recess, and midterm elections are dominating the landscape. It's tempting to read that as a lull where there’s no opportunity to make moves. But the quiet is the opening. The work you do in these slower weeks is exactly what puts you ahead when sessions pick back up, and the organizations that get that pul

By Aaron Walker, Head of Strategic Communications, Think Big It's 4:47 in the morning. Your phone rings. It's your VP of Operations. He says four words: "We've got a problem." By the time you call your communications lead, someone in your service territory has posted a video. By the time you draft your first statement, a reporter has requested comment. By the time your board chair calls, three state legislators have already weighed in on social media, and not one of them know

Are you giving your organization’s data as much attention as your bracket? Every year, fans take a deep dive into data to analyze matchups, stats, locations, and even momentum to predict which teams they believe will make a deep tournament run. Every organization is sitting on the same goldmine of audience data, which could inform their top seeds and who might be their Cinderella story…Cinderella advocacy story, that is. Your members, advocates, subscribers, and supporters ha

A packed room of policymakers, industry leaders, and press joined us as our CEO, Lewis Muller, led a panel discussion on the future of our nation's defense readiness. Under Secretary Michael Duffey laid out the blueprint for the Dept. of War’s shift toward speed, scale, and execution as outlined in the Acquisition Transformation Strategy. Accompanying the Under Secretary on the panel and keeping the conversation sharp were Mackenzie Eaglen from the American Enterprise Institu

Think Big's Managing Director of Strategic Communications, Aaron Walker , joined a panel discussion with author Dustin Siggins to discuss...

In today’s fast-paced, content-saturated world, one of the defining traits of a great strategic communications firm is its ability to...

We are excited to announce that we are launching a new practice specializing in public relations and crisis communications. The effort...