Are You Playing to Your Strengths This March?

Are you giving your organization’s data as much attention as your bracket?

Every year, fans take a deep dive into data to analyze matchups, stats, locations, and even momentum to predict which teams they believe will make a deep tournament run.

Every organization is sitting on the same goldmine of audience data, which could inform their top seeds and who might be their Cinderella story…Cinderella advocacy story, that is.

Your members, advocates, subscribers, and supporters have already chosen to engage with your organization. They’ve signed up, attended events, downloaded resources, or taken action because they believe in your mission. That makes them your most valuable players. But that opportunity only becomes powerful when you truly understand who these people are and what motivates them.

When organizations invest in understanding their audience, communication becomes far more effective. Instead of broad messaging meant for everyone, you can deliver targeted content that speaks directly to the interests and priorities of your community. Think Big’s Audience Insight Report helps organizations uncover exactly what their members and supporters care about, turning engagement data into clear, actionable insights.

Understanding your audience also helps identify your most active advocates—the individuals most likely to share your message, recruit others, and take action. Audience insights provide a deeper understanding of your community and where your greatest opportunities lie.

You might already have the team that can take you all the way. The insights are already there, you just need the right tools and strategy to uncover them.

— Michael Harinstein, Managing Director