Think Big’s paid media dashboards are fully customizable and provide in-depth looks at your campaigns. Effortlessly filter between a variety of dimensions and metrics at your fingertips that are updated in real time.
Dimensions
Advertiser
Channel
Campaign
Ad set
Ad name
Date
Device or platform
Demographics (age and gender)
Metrics
Definition | Formula | Metric | Section |
Video views where a user sees 100% of the ad | n/a | Video Completions | Video Performance |
Compilation of clicks, comments, shares, and post reactions (social platforms only) | n/a | Engagements | Engagement |
Completion benchmarks for video ads based on the percentage viewed | n/a | Video Drop Off | Video Performance |
A lead captured through the campaign | n/a | Registrations | Lead Generation |
When a user sees an advertisement | n/a | Impressions | Brand Awareness |
When a user views a video ad for a minimum defined threshold | n/a | Video Views | Video Performance |
Click Through Rate - Percentage of ad impressions resulting in a click. | clicks/impressions * 100 | Click Through Rate (CTR) | Brand Awareness |
Percentage of impressions that result in a post engagement (post reaction, comment, share) | engagements/impressions * 100 | Engagement Rate | Engagement |
Video Completion Rate - Percentage of viewers that watch 100% of a video ad | video completes/video views * 100 | Video Completion Rate (VCR) | Video Performance |
Percentage of ad clicks that result in a registration | registrations/clicks * 100 | Conversion Rate | Lead Generation |
The cost per click generated by the campaign | spend/clicks | Cost Per Click (CPC) | Brand Awareness |
The cost per engagement generated by the campaign | spend/engagements | Cost Per Engagement (CPE) | Engagement |
The cost per video completion generated by the campaign | spend/video completions | Cost Per Completed Video View (CPCV) | Video Performance |
The cost per lead generated by the campaign | spend/registrations | Cost Per Registration (CPR) | Lead Generation |
The cost per thousand impressions by the campaign | spend/impressions * 1000 | Cost Per Mille (CPM) | Brand Awareness |
Think Big is committed to transparency and providing our clients the means to extract key performance indicators at a moment’s notice. We want you to know where your campaign stands, if performance benchmarks are being met, and see how different placements and creative assets stack up against each other.
Our team will be there every step of the way, sharing critical takeaways and recommending new optimizations to meet your advocacy goals. This process is fully customizable to highlight the metrics that are key to indicating the success of your campaign and collaborative to deliver the most impactful and persuasive message.
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