top of page

Paid Media Reporting Metric Glossary



Think Big’s paid media dashboards are fully customizable and provide in-depth looks at your campaigns. Effortlessly filter between a variety of dimensions and metrics at your fingertips that are updated in real time.


Dimensions

  • Advertiser

  • Channel

  • Campaign

  • Ad set

  • Ad name

  • Date

  • Device or platform

  • Demographics (age and gender)



Metrics

Definition

Formula

Metric

Section

Video views where a user sees 100% of the ad

n/a

Video Completions

Video Performance

Compilation of clicks, comments, shares, and post reactions (social platforms only)

n/a

Engagements

Engagement


Completion benchmarks for video ads based on the percentage viewed

n/a

Video Drop Off

Video Performance

A lead captured through the campaign

n/a

Registrations

Lead Generation


When a user sees an advertisement

n/a

Impressions

Brand Awareness

When a user views a video ad for a minimum defined threshold

n/a

Video Views

Video Performance

Click Through Rate - Percentage of ad impressions resulting in a click.

clicks/impressions * 100

Click Through Rate (CTR)

Brand Awareness


Percentage of impressions that result in a post engagement (post reaction, comment, share)

engagements/impressions * 100

Engagement Rate


Engagement

Video Completion Rate - Percentage of viewers that watch 100% of a video ad

video completes/video views * 100

Video Completion Rate (VCR)

Video Performance


​Percentage of ad clicks that result in a registration

registrations/clicks * 100

Conversion Rate

Lead Generation

The cost per click generated by the campaign

spend/clicks


Cost Per Click (CPC)

Brand Awareness

​The cost per engagement generated by the campaign

spend/engagements

Cost Per Engagement (CPE)


Engagement


The cost per video completion generated by the campaign

spend/video completions

Cost Per Completed Video View (CPCV)

Video Performance


The cost per lead generated by the campaign

spend/registrations

Cost Per Registration (CPR)


Lead Generation


The cost per thousand impressions by the campaign

spend/impressions * 1000

Cost Per Mille (CPM)

Brand Awareness

Think Big is committed to transparency and providing our clients the means to extract key performance indicators at a moment’s notice. We want you to know where your campaign stands, if performance benchmarks are being met, and see how different placements and creative assets stack up against each other.


Our team will be there every step of the way, sharing critical takeaways and recommending new optimizations to meet your advocacy goals. This process is fully customizable to highlight the metrics that are key to indicating the success of your campaign and collaborative to deliver the most impactful and persuasive message.






35 views0 comments

Commentaires


bottom of page