AI Is Changing Our Industry. Let’s Make Sure It Helps Us Win.

The buzz around AI in our industry is impossible to ignore. According to research from the American Association of Political Consultants and an article from Campaigns & Elections, most political and public affairs consultants are already testing the waters. But here’s the reality: while the headlines focus on flashy content tools, the real opportunity for AI in public affairs and political strategy goes much deeper.

Our work depends on authenticity, speed, and sound judgment. The real value of AI for public affairs professionals and political consultants isn’t about generating generic tweets or fundraising copy, it’s about making us smarter, faster, and more effective decision-makers.

SOURCE: American Association of Political Consultants

We believe AI tools built for this space should:

• Streamline workflows across issue monitoring, rapid response, and media outreach

• Analyze industry and campaign data in real time, surfacing insights before your opponent does

• Generate meaningful memos and briefing docs tailored for internal decision-makers

• Support content creation without compromising authenticity or tone

• Keep your team moving faster, not replace your instincts

At Think Big, we’re not just watching this shift, we’re building for it. We’re developing AI tools designed specifically for the needs of advocacy professionals, political consultants, and communications strategists. Because this industry doesn’t need generic AI. It needs purpose-built tools that reflect how we actually work.

Over 90% of respondents believe AI will be either a transformational force or a valuable tool in the future of public affairs. 

SOURCE: American Association of Political Consultants

If you're thinking about how AI can (or should) integrate into your work, let’s talk.

We’d love to hear what you’re seeing, what you’re excited about, and where you think the biggest gaps are.

Onward,

Lewis Muller

CEO, Think Big