Advisory Practices
Almost everything a company wants to do at scale requires permission from people who do not work for it. Regulators, legislatures, local boards, unions, communities. Public affairs is the work of earning that permission, and our advisory practices are built for the cases where it is hardest to get.
Each practice is organized around a defined fight in which a client has capital at risk and no direct path to a decision, and each is anchored by a principal whose record gives the argument standing before it is made. We establish the outside case, organize the companies that share the exposure, and put the position on the public record.
What an advisory practice adds
Think Big runs public affairs, communications and advocacy programs for clients every day, and for most problems those are the right tools. Advisory practices are for the situations where the outcome turns as much on who makes the argument as on what the argument is.
Our principals have held the offices and commands our clients are trying to reach. They bring relationships built over years in those roles, firsthand judgment about how a decision of this kind actually gets made, and a record that carries weight in rooms a firm does not enter on its own. We convene the companies carrying the same exposure and put their position on the record where regulators and Congress have to read it.