#1 Vertical Video is Now the Default Format Across industries, vertical video continued outperforming horizontal formats — especially on Meta and LinkedIn. Advocacy videos consistently saw 40–70% higher completion rates on vertical cut-downs versus traditional 16:9. If it didn’t fit a phone screen, it didn’t get watched. #2 Authenticity > Perfection People want truth, not gloss. In 2025, we saw a clear pattern across advocacy and political content...the more “real” something

In the midst of debating the best way to cook a turkey (...the only correct answer is on the smoker...) we asked our team what they’re thankful for... watch the video below for what they said. ❤️ From our Think Big crew to you, we wish you a very Happy Thanksgiving! We’re so grateful for our incredible team, our amazing clients, and the meaningful work we get to do together every day. -- Think Big

You might think you know where the term "Black Friday" comes from. You don't. It didn't start as retailers celebrating profits. It was 1950s Philadelphia cops complaining about the post-Thanksgiving traffic nightmare. It wasn't until the 1980s that retailers began to spin it as the day they go "in the black." Here's something else you might not know: Black Friday isn't just about sales... It's a $74.4 billion global case study in why policy matters. That $10.8 billion in U.S.

Let's be honest about the state of your data. Organizations and Growth-stage companies (OG’s) are investing massively in AI, expecting the all-knowing tech Wizard to magically produce wicked-smart, chart-topping results. But many are discovering a common obstacle: the outputs and resulting strategies are only as good as the data you feed it.  The nexus of data, strategy, and AI for OG’s is currently functioning like a Brooklyn-based rap producer in the early-90’s: it has infi

There’s no “one size fits all” in creative strategy. This is especially true when your goal is to stir emotion and drive action in PR and public affairs campaigns. What moves people is rarely universal. An image that inspires one group might leave another completely inert; a video that agitates one audience may feel tone-deaf to another. In issue-driven communication, creative isn’t an ornament to hang on a campaign. Rather, it’s a psychological lever we may choose to pull

In public affairs and issue advocacy, the temptation is to focus on quick wins, sprint ad campaigns, splashy press hits, or some high-profile events. However, in a world where the media landscape is becoming increasingly fragmented, there is a need to move beyond message amplification to construct durable, people-powered movements capable of sustaining pressure, reshaping narratives, and ultimately driving change.  Why is it so important to invest in building that mass base?

Think Big's Managing Director of Strategic Communications, Aaron Walker , joined a panel discussion with author Dustin Siggins to discuss...

From Think Big client to leading our West Coast operation over the last two years, Managing Director Jon Berrier gives a quick take on...

The buzz around AI in our industry is impossible to ignore. According to research from the American Association of Political Consultants...

Hesitant to launch a digital campaign over a holiday weekend? Don't be.  Digital performance is just as strong on holiday weekends as it...

Let’s be honest: most campaigns don’t fail because of bad intentions. They fail because of blind spots…crucial elements that get...

🎥 In today’s content landscape, low-effort video just doesn’t cut it anymore. Your message (especially in public affairs, government...

With fall legislative sessions around the corner, now is the time to get your ducks in a row. We built this 𝐀𝐝𝐯𝐨𝐜𝐚𝐜𝐲...

In today’s fast-paced, content-saturated world, one of the defining traits of a great strategic communications firm is its ability to...

The Volatility is Off the Charts At this point, checking my news alerts feels like scrolling through a group chat that desperately needs...

We are excited to announce that we are launching a new practice specializing in public relations and crisis communications. The effort...