William is an accomplished executive with over 30 years of experience in founding and managing a diverse array of businesses, ranging from direct-response advertising to high-tech and D2C brands. He brings exceptional leadership to his role at Think Big, focusing on nurturing client relationships for sustained success and organizational growth. William, who was born and raised in Raleigh, NC, continues to reside there with his wife Annette of 31 years. Previously a professional musician, he occasionally records and performs locally in the Raleigh area.